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analysisIBEFWednesday, 15 July 2026

Government issues guidelines for global Brand India initiative to strengthen exports

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Policy framework or directive — a strategic document setting direction, principles, and objectives for governance. Guides the design of schemes, legislation, and implementation strategies.
Summary
Backed by the US$ 2.62 billion Export Promotion Mission, the new framework introduces an Anchor Brand concept and opens a 30-day window for stakeholder feedback on branding, packaging and export promotion norms.
Key Facts
TypeAnalysis
SourceIndia Brand Equity Foundation
PublishedWednesday, 15 July 2026
Affected Population~850 million internet users, 75,000+ startups
Key Numbers
Rs 15,000 crore for Digital India initiatives
UPI: 14 billion monthly transactions
850 million+ Aadhaar-linked mobiles
PM-JAY: 55 crore beneficiaries
Key Authorities
Ministry of Electronics & ITTRAICERT-InMinistry of Social Justice & EmpowermentNITI Aayog
Key Stakeholders
Internet UsersTech CompaniesStartupsBPL FamiliesSenior CitizensPersons with Disabilities
Government Context
NDA IIIBJP-led NDA
Centre-Right
LeftCentreRight
Explore Sectors
Digital & Technology1199 tracked→Social Protection1061 tracked→Energy368 tracked→
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