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Festive hiring set to rise 15-20% as frontline roles get more specialised

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Summary

India’s festive hiring landscape is shifting towards specialised frontline roles as e-commerce, quick commerce and organised retail expand fulfilment networks and strengthen workforce readiness.

Key Facts

TypeAnalysis

SourceIndia Brand Equity Foundation

PublishedThursday, 13 August 2026

Affected Population63 million MSMEs, export-import community

Key Numbers

Merchandise exports: $437 billion (2024-25)

FDI inflow: $71 billion (2024-25)

PLI scheme: Rs 1.97 lakh crore across 14 sectors

Key Authorities

Key Stakeholders

Government Context

NDA IIIBJP-led NDA

Centre-Right

LeftCentreRight

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Trade & Commerce145 tracked→

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