Revisiting brand protection in India: The Birkin case study
Research or analytical publication — an evidence-based assessment informing policy design and evaluation. Shapes the intellectual framework within which policy debates occur.
Summary
Trademark protection and luxury brandsThe Delhi High Court’s decision in Hermes International v. Macky Lifestyle Pvt. Ltd. (2025) represents a major development in Indian trademark jurisprudence, particularly from the perspective of protection granted to luxury brands renowned worldwide. The present dispute arose out of a trademark infringement suit filed by Hermes International, along with its Indian subsidiary, against Macky Lifestyle Private Limited. Justice Tejas Karia, who formally declared
Key Facts
Type Research
Source Bar and Bench
Published Friday, 6 March 2026
Affected Population ~850 million internet users, 75,000+ startups
Key Numbers
Rs 15,000 crore for Digital India initiatives
UPI: 14 billion monthly transactions
850 million+ Aadhaar-linked mobiles
500 GW non-fossil fuel capacity target by 2030
Key Authorities
Key Stakeholders
Government Context
NDA III BJP-led NDA
Left Centre Right