HomeSearchBrowseSectorsAlertsBudgetParliamentHow Policy Is MadeLong ReadsPolicy HistoryIntelligenceKnowledge GraphContinuityCompareAmendmentsWeekly WrapDigestStatesMy TrackerSourcesBlogAPIAboutRSS Feed
Latest policy
OHD on Consultation Paper on Draft Amendments in The Standards of Quality of Service of Access (Wireline and Wireless) and Broadband (Wireline and Wireless) Service Regulations, 2024 - dated 30/09/2026OHD on Consultation Paper on Draft Amendments in The Standards of Quality of Service of Access (Wireline and Wireless) and Broadband (Wireline and Wireless) Service Regulations, 2024Applications invited from eligible candidates for the appointment to the post of State Chief Information CommissionerReserve Bank of India (Rural Co-operative Banks – Know Your Customer) Amendment Directions, 2026Reserve Bank of India (Urban Co-operative Banks – Know Your Customer) Amendment Directions, 2026Directions under Section 35A read with Section 56 of the Banking Regulation Act, 1949 – The Valsad Mahila Nagrik Sahakari Bank Ltd., Valsad Gujarat – Extension of periodDirections under Section 35A read with Section 56 of the Banking Regulation Act, 1949 – The Gauhati Co-operative Urban Bank Ltd., Guwahati – Extension of periodInterim Order in the matter of Kore Digital LimitedGeneral Remittance Order dated 17.09.2026 in Recovery Certificate No. 7163 of 2023 issued against Investmart Prop Mr. Anshuman Bhise (PAN: DYFPB1666H) in the matter of Investmart Prop Mr. Anshuman Bhise.The Manipur Conservation of Paddy Land and Wetland (Conversion of Paddy Land for Public Purposes and Fees) (Amendment) Rules, 2026Key Sectors to Position India as a Global Manufacturing HubUnion Budget 2025-26OHD on Consultation Paper on Draft Amendments in The Standards of Quality of Service of Access (Wireline and Wireless) and Broadband (Wireline and Wireless) Service Regulations, 2024 - dated 30/09/2026OHD on Consultation Paper on Draft Amendments in The Standards of Quality of Service of Access (Wireline and Wireless) and Broadband (Wireline and Wireless) Service Regulations, 2024Applications invited from eligible candidates for the appointment to the post of State Chief Information CommissionerReserve Bank of India (Rural Co-operative Banks – Know Your Customer) Amendment Directions, 2026Reserve Bank of India (Urban Co-operative Banks – Know Your Customer) Amendment Directions, 2026Directions under Section 35A read with Section 56 of the Banking Regulation Act, 1949 – The Valsad Mahila Nagrik Sahakari Bank Ltd., Valsad Gujarat – Extension of periodDirections under Section 35A read with Section 56 of the Banking Regulation Act, 1949 – The Gauhati Co-operative Urban Bank Ltd., Guwahati – Extension of periodInterim Order in the matter of Kore Digital LimitedGeneral Remittance Order dated 17.09.2026 in Recovery Certificate No. 7163 of 2023 issued against Investmart Prop Mr. Anshuman Bhise (PAN: DYFPB1666H) in the matter of Investmart Prop Mr. Anshuman Bhise.The Manipur Conservation of Paddy Land and Wetland (Conversion of Paddy Land for Public Purposes and Fees) (Amendment) Rules, 2026Key Sectors to Position India as a Global Manufacturing HubUnion Budget 2025-26
AnalysisIBEFWednesday, 9 September 2026

India’s OTT Audience Rises 11% to 665 million; Connected TV Audience Surges 60% in 2026: Ormax

Cite this
Citations are auto-generated; verify before publishing. The analysis classification is PolicyDhara's, not the source's.
Research or analytical publication — an evidence-based assessment informing policy design and evaluation. Shapes the intellectual framework within which policy debates occur.
Summary
India’s OTT audience grew 11% to nearly 665 million in 2026, while the connected-TV audience surged 60% to 206.9 million, highlighting the rapid expansion and diversification of the country’s digital entertainment ecosystem.
Key Facts
TypeAnalysis
SourceIndia Brand Equity Foundation
PublishedWednesday, 9 September 2026
Affected Population~850 million internet users, 75,000+ startups
Key Numbers
Rs 15,000 crore for Digital India initiatives
UPI: 14 billion monthly transactions
850 million+ Aadhaar-linked mobiles
Key Authorities
Ministry of Electronics & ITTRAICERT-In
Key Stakeholders
Internet UsersTech CompaniesStartups
Government Context
NDA IIIBJP-led NDA
Centre-Right
LeftCentreRight
Explore Sectors
Digital & Technology298 tracked→
Related Policies
“India’s manufacturing challenge is no longer merely to attract investment, but to build competitive domestic value chains.” What factors constrain local value addition in high-technology manufacturing? Suggest measures to deepen domestic capabilities.
TodayInsightsIASAnnouncementNews
Q7. “India’s manufacturing challenge is no longer merely to attract investment, but to build competitive domestic value chains.” What factors constrain local value addition in high-technology manufacturing? Suggest measures to deepen domestic capabilities. (15 M) The post “India’s manufacturing challenge is no longer merely to attract investment, but to build competitive domestic value chains.” What factors constrain local value addition in high-technology manufacturing? Suggest measures to deep
Digital & TechnologyFinance & Economy
Keyboard Shortcuts
Navigate between policiesJ / K
Open focused policyEnter
Focus search/
Toggle light/darkD
Bookmark focused policyB
Go homeH
Show this help?
Close overlayEsc