BITS Study Shows App Messaging Can Curb Bypassing
Research or analytical publication — an evidence-based assessment informing policy design and evaluation. Shapes the intellectual framework within which policy debates occur.
Summary
The research looks at “platform bypassing”, a common practice where users connect with service providers through apps such as ride‑hailing, home services or freelancing platforms, but later complete the transaction outside to avoid platform fees.
Key Facts
Type Research
Source Deccan Chronicle
Published Tuesday, 21 April 2026
Affected Population ~850 million internet users, 75,000+ startups
Key Numbers
Rs 15,000 crore for Digital India initiatives
UPI: 14 billion monthly transactions
850 million+ Aadhaar-linked mobiles
PM-JAY: 55 crore beneficiaries
Key Authorities
Key Stakeholders
Government Context
NDA III BJP-led NDA
Left Centre Right