India’s D2C startups attract $757 million as wellness and beauty brands scale
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Summary
Investors have poured nearly $757 million into India’s leading direct-to-consumer brands over the last 18 months including The Whole Truth, Kapiva, SNITCH, Purple Style Labs, Foxtale and RENÉE Cosmetics, with wellness, beauty and fashion startups emerging as the biggest funding magnets as venture capital firms increasingly prioritising repeat purchases, omnichannel scale and profitability over rapid customer acquisition and vanity growth metrics