From growing to growing up: Why India’s $1.5-trillion direct-to-consumer market has come of age
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Policy framework or directive — a strategic document setting direction, principles, and objectives for governance. Guides the design of schemes, legislation, and implementation strategies.
Summary
D2C companies leased nearly 595,000 square feet of retail space in H1 2026 alone, accounting for 18% of India’s total retail leasing activity
Key Facts
Type Policy
Source BusinessLine - Economy
Published Tuesday, 9 June 2026
Affected Population ~850 million internet users, 75,000+ startups
Key Numbers
Rs 15,000 crore for Digital India initiatives
UPI: 14 billion monthly transactions
850 million+ Aadhaar-linked mobiles
Defence budget: Rs 6.21 lakh crore (2025-26)
Key Authorities
Key Stakeholders
Government Context
NDA III BJP-led NDA
Left Centre Right