Flipkart extends lead in Indian e-commerce, Myntra widens lead in fashion, says BofA
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Summary
The brokerage, citing Sensor Tower daily active user (DAU) data and industry checks, said Flipkart remained the leading e-commerce platform by user engagement as of June 2026, while Myntra continued to pull ahead of rivals in fashion.
Key Facts
Type Policy
Source The Hindu - Business
Published Saturday, 20 June 2026
Affected Population 63 million MSMEs, export-import community
Key Numbers
Merchandise exports: $437 billion (2024-25)
FDI inflow: $71 billion (2024-25)
PLI scheme: Rs 1.97 lakh crore across 14 sectors
Rs 15,000 crore for Digital India initiatives
Key Authorities
Key Stakeholders
Government Context
NDA III BJP-led NDA
Left Centre Right