Pernod Ricard India’s water, agri, livelihood initiative covers 13 states, union territories
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Summary
The initiative supports 22,430 farmers, with the adoption of regenerative agricultural practices and efficient irrigation systems leading to a 15-20 per cent increase in crop yields and an 18-22 per cent reduction in input costs
Key Facts
Type Policy
Source BusinessLine - Economy
Published Tuesday, 9 June 2026
Affected Population ~150 million farming households, 42% of workforce
Key Numbers
Agri budget: Rs 1.52 lakh crore (2025-26)
MSP for 23 crops
PM-KISAN: Rs 6,000/year to 9 crore farmers
Jal Jeevan Mission: Rs 60,000 crore/year
Key Authorities
Key Stakeholders
Government Context
NDA III BJP-led NDA
Left Centre Right