India's marketers of consumer products should keep a close eye on El Niño for what it can do to farm output
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Summary
As rainfall becomes harder to predict, companies that sell fast-moving consumer goods may find that their next crisis springs from fragile agricultural supply chains. Reducing this risk should be a board-level priority.
Key Facts
Type Policy
Source Livemint - Opinion
Published Wednesday, 10 June 2026
Affected Population ~850 million internet users, 75,000+ startups
Key Numbers
Rs 15,000 crore for Digital India initiatives
UPI: 14 billion monthly transactions
850 million+ Aadhaar-linked mobiles
Agri budget: Rs 1.52 lakh crore (2025-26)
Key Authorities
Key Stakeholders
Government Context
NDA III BJP-led NDA
Left Centre Right